Leadership Series @ SIIB ( 12th September 2009 )

Chairman and Chief Creative officer, Contract Advertising


The man with numerous awards including Art Director of the Year Award twice at the Advertising and Marketing national awards, Ravi Deshpande, started his speech with a theory based on the belief that unboxed ideas reverse the ageing process of brands making them younger and more desirable. He explained that we today live in boxes, work in boxes and sleep in the night with a belief that we have worked very hard today. He focused on thinking out of the boxes to become creative in one’s life.
He encouraged us to get inspired by all different means that come through our life. Each source of inspiration that he suggested was shown through multiple ads. The first source of getting inspired is by leaders like Mahatma Gandhi, Winston Churchill and Steve Jobs etc. It was all shown in an inspiring video of all the world’s great leaders. Next source is by ordinary people. These days, many big brands use ordinary people for their advertising which has now become a creative thinking approach in the field of advertisements.
The other part of his speech included how the current advertising industry uses the inspiration by wildlife and children. He explained that movies, music and surroundings have great impact in today’s advertising world. The different videos shown consist of all different advertising appeals including humour appeal, emotions appeal and sex appeal. While some ads were related to be getting inspired by the history the others were by the current technology.
Overall, his whole speech was focused on the importance of creativity and out of the box thinking in advertising world. The one hour he spoke was indeed a great inspiring and learning session for all of us and the people enjoyed themselves watching all such humorous and creative ads.